Both Barack Obama and Mitt Romney’s Twitter handles were going crazy over the past year but who came out on top.
When television networks called the victory, Twitter went into manic overdrive, with election-related tweets rising to an average of 327,453 a minute.
"This happened because of you. Thank you," Obama tweeted to 22 million followers just minutes after the first US network called his victory, indicating the importance he attached to social networks in his 2012 campaign. This one tweet was his most re-tweeted ever - shared more than 320,000 times - according to Twitter's government and politics account @gov.
The President’s celebration photo from his official Facebook page has become the most liked Facebook photo ever with more than 2.1 million likes and counting.
The knock on effect was the Obama family photo was then shared on twitter and you guessed it became the most re-tweeted message of all time.
Still twitter and facebook were not the only social media outlets that tried to reach out to the thousands of undecided voters, celebrities and filmakers took to ‘You Tube’ and broadcasting. Avengers director and ‘Buffy’ writer Joss Whedon took a serious stance on backing Barack, only to make sure we all avoided the quote ‘the zombie Apocalypse’. Ok!
Chris Rock (remember him thought not) jumped onto the campaign wagon with a piece that was shown on an American talk show pushing for Barack’s support, the piece included the actors usual tongue in cheek approach.
So where did Mitt Romney go wrong with his social media reach? Firstly to engage people on social media, the content needs to be in peoples pockets all the time, it needs to be on everyone's finger tips and easy to follow. Press release after press release was how Romney’s media campaign went and this turned out to be less personable. The results are below!!
So the winning formula for Barack on the social media front came down to two aspects for me firstly, Barrack was cool and wanted the public to run with him whilst the election was in motion, you felt like you were with him all the way and secondly, Barrack’s polices were correct this was what the American public wanted… Oh yes the politics I forgot about that I am sure he was the best candidate for these reasons mainly… right??!!
